In its 50th year, the local radio station has gone back to a former tagline, “Mighty 1290,” instead of the “Superhits of the ’60s and ’70s,” by which it has been known for a number of years.


In its 50th year, the local radio station has gone back to a former tagline, “Mighty 1290,” instead of the “Superhits of the ’60s and ’70s,” by which it has been known for a number of years.

There is also a format change — KMMM now plays music from the 1970s up to today.

The change was not voluntary. The radio station’s music management company informed KMMM their format overlapped with another station in the area, and as that station had played the oldies longer, KMMM was asked to change, according to General Manager Lisa Coss.

She feels positive about the new sound. Through the years, station management had been asked to include some newer music, and advertising clients were asked for their input. She listened to the new format for about three weeks before choosing it over the second choice, a lounge format with music by Frank Sinatra, Barbra Streisand, as well as more contemporary jazz artists.

“In my 11 years here we’ve had so many changes, in call letters and ownership,” Coss noted. “I’ve never felt so comfortable about a change.”

The station is planning a 50th anniversary celebration on Aug. 18 that will bring back many former associates for a tour of Pratt, a community watermelon feed in the afternoon and a formal dinner that evening. It will be a time of remembering the “good old days of radio” as well as a hope for bringing those days back.

A book of the history of two Pratt stations, KWSK, which operated from a downtown location, and KWNS, which, through a serious of ownership changes is now KMMM, will be available soon, Coss said.